10 Golden Rules on Lomography

1. Take your camera everywhere you go.
2. use it any time - day and night.
3. Lomography is not an interference in your life, but part of it.
4. Try the shot from the hip.
5. Approach the objects of your lomographic desire as close as possible.
6. Don't think.
7. Be fast.
8. You don't have to know beforehand what you captured on film.
9. Afterwards either.
10. Don't worry about any rules.

Click here to register your own lomography account!!

Friday, October 21, 2011

La Sardina Pattern Edition

OFFICIAL PRESS RELEASE                                   
The Lomographic Society Proudly Presents


·        Geometric Gorgeousness: Four new La Sardinas to tickle your eye with classy patterns
·        Pattern Pals: Domino, Möbius, Quadrat and Cubic will be your new eyecandy together with all new Photo Accordions
·        Sardine Can Camera: Fine wide angle photography in a tasty fish can

Our La Sardina is a fashionable little fellow who can wear really everything. But as a true fashionista, La Sardina never wears one style twice. After celebrating adventurous sailor fashion, we gave her a new very visual look that will rock the catwalks all over this planet. Domino, Möbius, Quadrat and Cubic are the names of a new collection wearing classy patterns all over their body. While La Sardina’s outfit changed, her inner values are still the same: An ultra wide-angle plastic lens, 35 mm film and super easy handling are completing this fashionable package for analogue lovers.

Playful patterns never go out of season! Domino comes in a black and white op art pattern to please lovers of elegant extravaganza. Möbius will entrap you in his purple and yellow web like lines while Quadrat cherishes the prototype of classic patterns: dog’s-tooth check. Cubic is for the ones who love to switch between stripes and diamonds in white, black and red. To complete this fashionable package we designed all new Photo Accordions with matching patterns to keep your photos safe in style. Whatever pattern you chose, you can be sure to be the center of attention at every fashion show!

When we introduced La Sardina in summer, this little fishy pal swept Lomographers all over the world off their feet. Sweet design combined with super easy handling make La Sardina the perfect every day camera that captures wide angle pictures wherever and whenever you want. Its plastic wide angle lens enables pros and beginners to shoot beautiful Lomographs easily. No need for long explanations at your local lab, the processing is really easy due to the regular format of the shots. Accompanied by Fritz the Blitz, our most sophisticated flash, La Sardina will make your photos shine. 


Film Type: Standard 135 roll film
Exposure area: 36 x 24mm
Lens focal length: 22 mm
Aperture: 1:8
Angle of view: 88 degrees
Focusing range: 0.6m - infinity
Shutter speed: N (1/100), B (bulb)
Multiple exposure: independent MX switch
Flash contact: Unique Sardina flash contact
Flash Sync: first curtain X-type synchronization
Tripod socket thread: Standard ¼” tripod socket
Cable release: Universal cable release socket

What the Hell is Lomography?

The Lomographic Society International is a globally-active organization dedicated to experimental and creative snapshot photography. Boasting over a half-million members across the world, the concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life. Through our constantly expanding selection of innovative cameras & photographic accessories, we promote analogue photography as a creative approach to
communicate, absorb, and capture the world. Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots – literally a global “Lomographic” portrait as seen through the eyes of countless individuals and cultures.


No comments:

Post a Comment