10 Golden Rules on Lomography

1. Take your camera everywhere you go.
2. use it any time - day and night.
3. Lomography is not an interference in your life, but part of it.
4. Try the shot from the hip.
5. Approach the objects of your lomographic desire as close as possible.
6. Don't think.
7. Be fast.
8. You don't have to know beforehand what you captured on film.
9. Afterwards either.
10. Don't worry about any rules.

Click here to register your own lomography account!!

Friday, October 14, 2011

La Sardina Caviar Edition

OFFICIAL PRESS RELEASE                       
The Lomographic Society Proudly Presents:


·        Heavy Metal: The first Sardina metal clones coated in brass are washed ashore!
·        Caviar Craze: Czar and Beluga will spoil your taste for luxury
·        Sardine Can Camera: Fine wide angle photography in a tasty fish can


The sea is full of hidden treasures and now washed ashore one of its best kept secrets that will tickle your taste: the La Sardina Caviar Edition. The first La Sardina clones built of long lasting brass and delicately ornamented with engravings and a delicious design, cherishing the king of seafood: Caviar! Even Fritz the Blitz could not resist to gear up a little bit and comes in shiny golden metal to light up your pictures with some decadent glitter. To add up the luxury even more we included a brand new book. Get in the mood for some luxury and spoil yourself with Czar and Beluga!


It tickles your tongue, it’s the paragon of la dolce vita and it’s simply delicious: Caviar. This precious good inspired us to our first La Sardina Metal Clones: Beluga and Czar. Both share a shiny golden brass outfit and contents that turn connoisseurs’ legs to jelly. Still longing for the deep blue sea, Czar adds posh blue and a compass to his golden appearance while Beluga perpetuated the whole wide world on his body in gold and red. Both cameras are decorated with delicate engravings to complete a luxurious look. When it comes to contents the fun never stops.


When we introduced La Sardina in summer, this little fishy pal swept Lomographers all over the world off their feet. Sweet design combined with super easy handling make La Sardina the perfect every day camera that captures wide angle pictures wherever and whenever you want. Its plastic wide angle lens enables pros and beginners to shoot beautiful Lomographs easily. No need for long explanations at your local lab, the processing is really easy due to the regular format of the shots. Accompanied by Fritz the Blitz, our most sophisticated flash, La Sardina will make your photos shine. 


Film Type: Standard 135 roll film
Exposure area: 36 x 24mm
Lens focal length: 22 mm
Aperture: 1:8
Angle of view: 88 degrees
Focusing range: 0.6m - infinity
Shutter speed: N (1/100), B (bulb)
Multiple exposure: independent MX switch
Flash contact: Unique Sardina flash contact
Flash Sync: first curtain X-type synchronization
Tripod socket thread: Standard ¼” tripod socket
Cable release: Universal cable release socket

What the Hell is Lomography?

The Lomographic Society International is a globally-active organization dedicated to experimental and creative snapshot photography. Boasting over a half-million members across the world, the concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life. Through our constantly expanding selection of innovative cameras & photographic accessories, we promote analogue photography as a creative approach to
communicate, absorb, and capture the world. Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots – literally a global “Lomographic” portrait as seen through the eyes of countless individuals and cultures.

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